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Designed emails

Design campaign emails in the besigner — the same editor you use for pages — with an email-safe block set. There is no separate email editor to learn.

A designed email open in the Besigner

Create a template

On Marketing → Email, click New email template. That creates an email document and opens it in the besigner with the email blocks:

  • Email section — the 600px container with background and padding.
  • Email text — heading/subheading/body/caption styles; supports merge tokens.
  • Email rich text — formatted HTML (sanitized like the custom HTML block).
  • Email image, Email button, Email divider, Email spacer — the essentials, rendered in email-client-safe markup.
  • Email product — pick a product by id; its current name, price, and image fill in at send time (renames never break it).
  • Email custom HTML — raw table markup for advanced layouts, sanitized.

Styling email blocks

The styles panel works on email blocks exactly as on page elements — your edits (fonts, colors, spacing) apply on top of each block's email-safe defaults.

Because email clients run no JavaScript, the attributes panel does not offer the Interactions section while an email document is open — use links (Email button, image links) for anything clickable.

Merge tokens

Use these anywhere in text, rich text, or button links:

TokenFills with
{{contact.firstName}}Recipient's first name
{{contact.name}}Full name
{{contact.email}}Email address
{{site.url}}Your site's base URL
{{unsubscribeUrl}}Signed unsubscribe link

Unknown tokens stay visible in the output so a typo shows up in your test send instead of silently rendering blank.

Send it

In the campaign composer, pick your template under Email design (stored by id — renaming the template never breaks scheduled sends). The plain-text message field disappears; the render pipeline produces inline-styled table HTML plus a plain-text alternative per recipient.

  • Send test to me delivers a proof to your own address without recording a campaign.
  • Scheduling and A/B experiments work exactly as with plain campaigns.