Designed emails
Design campaign emails in the besigner — the same editor you use for pages — with an email-safe block set. There is no separate email editor to learn.

Create a template
On Marketing → Email, click New email template. That creates an email document and opens it in the besigner with the email blocks:
- Email section — the 600px container with background and padding.
- Email text — heading/subheading/body/caption styles; supports merge tokens.
- Email rich text — formatted HTML (sanitized like the custom HTML block).
- Email image, Email button, Email divider, Email spacer — the essentials, rendered in email-client-safe markup.
- Email product — pick a product by id; its current name, price, and image fill in at send time (renames never break it).
- Email custom HTML — raw table markup for advanced layouts, sanitized.
Styling email blocks
The styles panel works on email blocks exactly as on page elements — your edits (fonts, colors, spacing) apply on top of each block's email-safe defaults.
Because email clients run no JavaScript, the attributes panel does not offer the Interactions section while an email document is open — use links (Email button, image links) for anything clickable.
Merge tokens
Use these anywhere in text, rich text, or button links:
| Token | Fills with |
|---|---|
{{contact.firstName}} | Recipient's first name |
{{contact.name}} | Full name |
{{contact.email}} | Email address |
{{site.url}} | Your site's base URL |
{{unsubscribeUrl}} | Signed unsubscribe link |
Unknown tokens stay visible in the output so a typo shows up in your test send instead of silently rendering blank.
Send it
In the campaign composer, pick your template under Email design (stored by id — renaming the template never breaks scheduled sends). The plain-text message field disappears; the render pipeline produces inline-styled table HTML plus a plain-text alternative per recipient.
- Send test to me delivers a proof to your own address without recording a campaign.
- Scheduling and A/B experiments work exactly as with plain campaigns.