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Marketing Overlays

Marketing overlays are the announcement bars and popups that sit on top of your site to promote offers and capture emails — without touching your page designs. Manage them from your site's Marketing page.

The Marketing page in the Aglyn console: the at-a-glance channel rollup, and the overlays table with status, scheduling window, page targeting, and per-overlay engagement counts

Plan availability

Paid, gated by the marketingOverlays entitlement.

The A/B testing tab with a draft experiment

Announcement bar​

A site-wide announcement bar shows a message across every page — ideal for sales, notices, or launches. It's controlled centrally and gated by the marketing-overlays entitlement.

Promotional popups​

Popups give you more control:

  • Triggers — After a delay (a number of seconds), On scroll (a percentage of the page), or On exit intent.
  • Frequency capping — don't nag returning visitors. See below.
  • Scheduling — run a popup only during a campaign window.

Frequency: how often a popup comes back​

In the popup editor, Frequency offers two mutually exclusive choices.

Once per session shows the popup at most once for as long as the visitor keeps the tab open. Close the tab, come back tomorrow — or open your site in a second tab — and they see it again. This is the right choice for a popup tied to the visit rather than to the person: a first-order discount, a cookie or age notice, a "we're closed today" message.

Re-show after a while takes a number of days — Re-show after (days), 7 by default — and hides the popup for that long after it is dismissed, across sessions and browser restarts. This is the right choice for a newsletter capture you do not want to ask twice for in a week.

Only one applies. Choosing Once per session hides the days field entirely, because a popup cannot be capped both ways.

Where the choice is remembered

The cap is remembered in the visitor's browser, not on your site — per-session in session storage, per-days in local storage. A visitor who clears their browser data, or arrives in a private window, is a new visitor as far as the cap is concerned. If storage is unavailable altogether the popup falls back to showing at most once per page view.

The cap is also per popup, keyed to its content. Editing a popup's content resets its cap, so an edited popup is shown again to visitors who had already dismissed the old one.

The site-wide default popup has only the day cap

The Once per session choice is on the multi-overlay editor, where you manage any number of popups. The single always-on default popup card still offers only Re-show after (days).

The latest popup adds:

  • Email capture — collect emails straight into your contacts and campaigns.
  • Overlay metrics — impressions and conversions for each overlay.
  • A media picker so popups can use images from your media library.

Multiple overlays, scheduling & page targeting​

The Marketing page manages any number of bars and popups, each with:

  • A schedule window (show from / show until) — run a bar only during a sale.
  • Page targeting — comma-separated paths, with /blog/* matching a whole section, plus a "never show on" exclude list.
  • An enable switch and a status chip (Live / Scheduled / Off).

When several overlays match a page, the first bar and the first popup (by order) show. The single announcement bar and popup on the same page remain as your always-on default surfaces; configured overlays take priority over them.

Engagement stats​

Each overlay tracks its own lifetime views, clicks, and dismissals, shown in the Engagement column of the overlays table — so you can tell whether a bar earns its screen space. Dismissals persist per visitor: a closed bar stays closed until you edit its text.

With Google Analytics connected, the same events also land in your own GA property as aglyn_overlay events (with the overlay id and action), so you can segment sessions by overlay engagement.