Funnels

A funnel is an ordered list of two to eight steps you expect a visitor to take on your site — say, viewed a pricing page → viewed the sign-up page → submitted the sign-up form. Aglyn counts how many visitors reached each step in that order, how many dropped off between steps, and how long the steps took.

Funnels are on your site's Analytics page, below the traffic cards.

Plan availability

Funnels come with per-page analytics, on Pro and higher plans. On other plans the Funnels card says so and shows nothing else.

What a step can be

Only things your site already sees happen:

Step	Matches
Viewed a page	A page at an exact path, or a path and everything under it (/blog and /blog/any-post)
Submitted a form	A successful submission of one form, or of any form
Made a booking	A booking for one service, or any booking — a free one when it is confirmed, a paid one when its payment settles
Added a product to the cart	One product, or any product
Placed an order	A storefront order that was paid
Clicked a bar or popup	A click on one announcement bar or popup, or any
Custom event	An event an interaction sends with Send an analytics event, by its name
Email from the site	A person who identified themselves opened an email your site sent them, or clicked a link in one, when your email service reports it

The step pickers list your site's real pages, forms, services, products and overlays, and a funnel can only be saved with steps your site has.

An Email from the site step is what lets a funnel show whether a follow-up worked — for example submitted the quote form → opened an email from the site → made a booking. It only ever counts people who submitted a form, because an email can only be tied to them.

How a visit moves through a funnel

For each visit, Aglyn looks at its steps in time order. A visit reaches step 1 the first time it matches step 1, reaches step 2 the first time it matches step 2 after that, and so on. A step done before the step ahead of it does not count, and a visit counts once per step no matter how often it repeats one.

The results show, over the dates you pick (up to 90 days):

• Visitors at each step, as a bar, with the share of the previous step that reached it and the share of all visits that entered the funnel.
• Drop-off — the visits at the previous step that never reached this one.
• Median time from the previous step to this one.
• Completed — the share of visits that entered and reached the last step.
• By source — the same entered/completed counts by where the visit arrived from: its utm_source (and utm_campaign) when the link had them, otherwise the site that referred it, otherwise Direct.

A visit belongs to the range it started in. Results are kept for a few minutes (a day for a range that has ended) so reopening the card is quick; Refresh recomputes them.

What counts as a visit, and its limits

A visit is one browser tab on your site, until it is closed. When a visitor's first step is recorded, their browser makes up a random visit id and keeps it in that tab's session storage — not a cookie, not shared with other sites, never derived from their address or device. Every step that tab takes is recorded under that id.

That means:

• Two tabs are two visits, and a visitor who closes the tab and comes back tomorrow is a new visit. Nothing links one visit to another, or to a person — unless the visitor identifies themselves by submitting a form (see below).
• Consent comes first. The visit id leaves the browser, so it is analytics storage: a step is recorded only once the visitor's cookie consent allows analytics. A visitor who declines, opts out or sends Global Privacy Control is never recorded, and steps taken before someone accepts are not recorded later. Funnels therefore count fewer visits than the traffic panel, and in regions where your site asks first, noticeably fewer.
• Recording starts with your first funnel. A site with no funnels records nothing. Saving the first funnel turns recording on, and earlier visits cannot be measured. Deleting the last funnel turns it off.
• Up to 60 steps per visit are recorded; a very long visit stops adding steps after that.
• Visits are kept for 90 days and then deleted automatically.
• Very busy sites: a result reads at most the 20,000 most recent visits in the range and says so when it stops there.
• Visits from preview builds and from browsers marked as your own traffic are not recorded, the same as page views.

Visitors who submitted a form

When a visitor submits a form on your site during a recorded visit, that visit is tied to the email address they typed in the form. From then on:

• All their recorded visits count as one visitor, so someone who submitted a quote form in one tab and booked in another the next day reaches both steps.
• Emails your site sends them can be funnel steps — opened, or a link clicked.
• They can be followed up when they drop off (see Act on a drop-off).

Anonymous visitors are never tied to anyone. A visit is only tied to an address while the visitor's consent allows analytics, the address goes when the visit expires after 90 days, and erasing a person from your workspace deletes every visit tied to them.

Create a funnel

1. Open your site's Analytics page and find Funnels.
2. Select New funnel, name it, and add steps with the pickers.
3. Save. Saving needs a site admin or editor.

Create with AI

When Aglyn AI is available to your workspace, Create with AI turns a description — "people who read a blog post, then booked a consultation" — into a draft funnel. The draft uses only the pages, forms, services, products and bars or popups your site has; a step the model suggests that your site does not have is left out and listed. Nothing is saved until you review the draft and select Save. It uses AI credits like other generation.

Act on a drop-off

Below each step after the first, Act on this drop-off drafts an automation for the people who reached the step before it and did not go on. Pick:

• After — how long to wait for them to go on: 1 hour, 1 day, 3 days or 7 days.
• Then — send them a follow-up email, or create a CRM task for your team.

The automation is saved switched off on your site's Automation page. Edit its words there, then switch it on. It starts on the trigger Left a funnel, with conditions for this funnel, this step and this wait, and it can use the funnel's name, the step's name, the next step's name and the person's email.

Who it reaches:

• Only people who submitted a form on your site. Anonymous visitors are never followed up.
• Only once per person, for each funnel, step and wait, and only if they had not reached the next step in any of their recorded visits.
• A follow-up email is a mailing, not a reply: it carries its unsubscribe link and is never sent to someone who unsubscribed or whose address is suppressed.
• People who dropped off in the last wait period before you created the automation are included; earlier ones are not.

Aglyn checks for drop-offs every 15 minutes, so a follow-up can arrive up to a quarter of an hour after its wait. Drafting needs a site admin or editor and a plan that includes automations. Add an Email from the site step after the step you follow up on to see in the funnel how many people the follow-up brought back.

Ask AI about a funnel

On a funnel's results, Ask AI about this funnel opens Insights with a question about that funnel. Aglyn AI reads the funnel's figures — visitors, drop-off and time at each step, and every funnel's completion rate — and every number in the answer links back to them.